Nov 02 2008
No Doubt About It: All But Fox News Tipping Obama’s Way
By Rich Noyes
November 1, 2008 - 11:51 ET
Yes, the media are rooting for Barack Obama. Two studies out in the past couple of days show that it’s not just conservatives who see a strong tilt by journalists in favor of the Democrats: A nonpartisan media monitoring group and a liberal-leaning research organization both confirm the pro-Obama, anti-McCain bias of ABC, CBS, NBC, CNN and MSNBC.
In reports this week, the Center for Media and Public Affairs (CMPA) and the Pew-funded Project for Excellence in Journalism (PEJ) found the most balanced campaign coverage was on the Fox News Channel, although PEJ claimed FNC’s balance was actually a right-leaning bias, since it deviated from the “norm” of other big media:…
CMPA found nearly two-thirds of soundbitess on the three broadcast networks were pro-Obama (65%), while less than one-third could be rated as positive towards McCain (31%). An earlier report from CMPA (assessing coverage through the end of September) showed a similar level of good press for Obama, but pegged McCain’s positive press at 36%, indicating that the networks have become even more hostile towards the Republicans in October.
In an October 31 report on the study, Associated Press TV writer David Bauder quoted CMPA’s director bluntly summarizing the meaning of his study:
“For whatever reason, the media are portraying Barack Obama as a better choice for president than John McCain,” said Robert Lichter, a George Mason University professor and head of the center. “If you watch the evening news, you’d think you should vote for Obama.”
On Wednesday, the more liberal Project for Excellence in Journalism reported their breakdown of cable news coverage of the election, and it showed MSNBC was overwhelmingly tilted against John McCain and in favor of Barack Obama. Nearly three-fourths (73%) of MSNBC’s McCain coverage was negative, compared to just 10% positive. For Obama, the good press outweighed the bad by a greater than 3-1 margin, 43% to 14%.
On CNN, McCain faced nearly five-to-one more bad news than good (13% positive vs. 61% negative), while Obama received much more balanced treatment — 36% positive stories vs. 39% negative stories.
In contrast, the Fox News Channel treated both candidates to roughly the same level of good and bad press, with Obama earning just slightly better press than McCain. One-fourth of Obama stories on Fox (25%) were positive, compared to 22% of McCain’s coverage. Both candidates received exactly the same proportion of negative stories on FNC, 40%.
